
1). Deeper consumer insights from social behaviors
Rainmakers will learn a lot more about Facebook and Twitter users, helping them understand their behaviors while using these popular social platforms.That will lead to the creation of new advertising properties and campaigns will be crafted to lead with social media concepts, rather than using the channel as an afterthought.2). Birth of "F" and "T" commerce
With better and more targeted consumer behavior data, brands on Facebook and Twitter will create commerce tabs and sections to make it easier to drive conversions based on the content being shared by fans and followers.