Showing posts with label online raindance. Show all posts
Showing posts with label online raindance. Show all posts

Sunday, January 1, 2012

Digital and Social Trends for 2012

It's a new year, and for many digital rainmakers, a fresh budget to pursue the best strategies to influence the online raindance in 2012. Digital marketing and social media have evolved and marketers are looking for ways to be more targeted, efficient in their approach to an increasingly digital savvy consumer. Here are five of the 2012 trends we believe will have the greatest impact:

1). Deeper consumer insights from social behaviors
Rainmakers will learn a lot more about Facebook and Twitter users, helping them understand their behaviors while using these popular social platforms.That will lead to the creation of new advertising properties and campaigns will be crafted to lead with social media concepts, rather than using the channel as an afterthought.

2). Birth of "F" and "T" commerce
With better and more targeted consumer behavior data, brands on Facebook and Twitter will create commerce tabs and sections to make it easier to drive conversions based on the content being shared by fans and followers.

Thursday, December 29, 2011

Most Popular 2011 Raindance Posts

I love taking the mystery out of digital and social media marketing by writing about practical and effective uses of new platforms that help online rainmakers succeed. Understanding the digital raindance that never sleeps can make all the difference in the world, especially since consumers are constantly changing the way they consume, share and interact with brands. Today's digital rainmakers need to know where and what their potential customers are doing online. And they have to become experts in engaging them in ways that move them through the marketing funnel toward conversions. In 2011, I wrote about many new platforms, strategies and creative tactics that have led many to join the social media raindance. Here are some of my most popular posts:

Friday, December 23, 2011

Tech Budgets Do Online Raindance

In a recent global survey, more than 275 technology marketers polled said more than half of their marketing budgets in 2012 will be focused on the online raindance. Marketing online will command more than 56 percent of the digital rainmaker budget, with experiential and event marketing a distant second (24 percent) and traditional advertising (print -13.9 percent, broadcast - 5.1 percent) dropping off considerably. The IDG research report said two-thirds of the technology marketers surveyed indicated a rise in overall budget resources of about 3.5 percent over last year. Not surprisingly, the continued growth of the digital raindance landscape will make marketing digital all the rage in 2012. The tech marketing survey included 185 brand  marketers and 89 online advertising agency professionals. 

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