Friday, December 23, 2011

Tech Budgets Do Online Raindance

In a recent global survey, more than 275 technology marketers polled said more than half of their marketing budgets in 2012 will be focused on the online raindance. Marketing online will command more than 56 percent of the digital rainmaker budget, with experiential and event marketing a distant second (24 percent) and traditional advertising (print -13.9 percent, broadcast - 5.1 percent) dropping off considerably. The IDG research report said two-thirds of the technology marketers surveyed indicated a rise in overall budget resources of about 3.5 percent over last year. Not surprisingly, the continued growth of the digital raindance landscape will make marketing digital all the rage in 2012. The tech marketing survey included 185 brand  marketers and 89 online advertising agency professionals. 

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