About Me

I'm an experienced business and personal finance executive based in South Florida, with extensive experience in helping individuals and businesses make efficient consumer and personal finance decisions. I've developed and led business consulting for major brands such as AutoNation, AT&T, Telefonica, Interjet Airlines, Carnival Cruise Lines, Royal Caribbean Cruises, Ltd., Greater Miami Convention and Visitors Bureau, Universal Orlando Resorts, and many more. I've specialized in developing strategic plans that help organizations position themselves and their product offerings to effectively reach and engage their target audiences via effective call-to-action traditional and digital/social strategies. I've counseled brands on how to maximize budgets by using the right mix of communication channels to accomplish their customer lead generation and retention goals. My work has been cited as some of the industry's best by the American Marketing Communications Professionals Association, International Association of Business Communicators, International Advertising Association, and Telly Awards. I decided to publish this blog to help readers navigate through a variety of business, personal finance, and consumer product topics. Follow my blog and become a more efficient Rainmaker!
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