This past Holiday Season the tablet proved to be the consumer electronic gift of choice positioning itself as a more promising marketing and e-commerce platform than the smartphone. In a new research report TDG boldly predicts that by 2017 U.S. tablet owners will view 58 billion hours of video on tablets, well beyond the 38 billion hours of total video viewed in 2011 online and via set top boxes connected to TVs. While the 58 billion hours still pales by comparison to the 520 billion hours viewed via TV, this trend points to an interesting possibility. Can you imagine the targeting if consumers adopted their tablets as their personal TV channel? Tablets could revolutionize personalization and portability and change the TV viewing experience, which for decades has been tied to a room. True portability untethers TV from a place and from the communal experience and imagine the added services that a Rainmaker who controls the pipe could create with a little imagination and a lot of targetable information?
Tuesday, February 5, 2013
My TV - Anywhere, Anytime
This past Holiday Season the tablet proved to be the consumer electronic gift of choice positioning itself as a more promising marketing and e-commerce platform than the smartphone. In a new research report TDG boldly predicts that by 2017 U.S. tablet owners will view 58 billion hours of video on tablets, well beyond the 38 billion hours of total video viewed in 2011 online and via set top boxes connected to TVs. While the 58 billion hours still pales by comparison to the 520 billion hours viewed via TV, this trend points to an interesting possibility. Can you imagine the targeting if consumers adopted their tablets as their personal TV channel? Tablets could revolutionize personalization and portability and change the TV viewing experience, which for decades has been tied to a room. True portability untethers TV from a place and from the communal experience and imagine the added services that a Rainmaker who controls the pipe could create with a little imagination and a lot of targetable information?
Friday, February 1, 2013
A Digital Feast With Super Bowl Spend
Super Bowl ads are expensive, sometimes run as much as $4 million for 30 seconds of media time before any production costs, agency fees or celebrity endorsements. But these highly impactful spots still deliver more than 100 million viewers at a single time — and instantly become part of the American culture and water cooler banter. Just for fun, Digiday recently published an article highlighting all the things a digital rainmaker could do with that level of marketing spend online. Here's what they reported:A portal roadblock every day for at least a week
AOL, Yahoo and other major publishers sell day-long homepage takeovers for around $500,000. That means $4 million could ensure a brand's ads are plastered all over a major homepage non-stop for at least a week.
More than 100 million video impressions on Hulu
Hulu sells its video ad inventory at about a $30 cost per thousand.
200 pieces of BuzzFeed-sponsored content
Agencies say BuzzFeed typically charges about $100,000 for four or five pieces of branded content. Based on that figure, $4 million would buy a lot of branded content.
An eight-day YouTube homepage ad
Instead of a Super Bowl ad you could buy out YouTube’s homepage ad units for at least 10 days, based on a price tag of up to $500,000 per day.
Subscribe to:
Posts (Atom)
