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Showing posts with label intranet. Show all posts
Showing posts with label intranet. Show all posts

Sunday, July 22, 2012

Social Intranets Promote Unique Culture

Companies should start by making their own intranets more socialEvery company strives to build its own unique culture, an environment that sets them apart and helps build a sense of team among its employees. The rise of social media usage has prompted many firms to develop policies that guide employee engagement on external networks. But now many firms have realized that encouraging employees to be social within its own work environment can help promote better collaboration and teamwork. At American Electric Power, its intranet is much more than a place for employees to read the chairman's message. With an objective to inspire employees to post comments and engage them in a two-way dialogue, AEP's social intranet features include the ability to:

  • Comment on "Employee of the Day” photos. 

  • Create a profile with personal information, such as hobbies.

  • Follow, recommend, thank or congratulate a colleague by clicking on links on the person’s profile that take you to tools such as e-cards and kudos.

  • Contribute ideas and solutions to problems that are sponsored by executives.
The future of company intranets will be more participatory — possibly including safety alerts and other up-to-the-minute information — and more mobile. Employees might have a hand-held device, that not only allows them to update their status on Facebook, but have access to their company's social intranet.

Friday, May 4, 2012

Social Media Strategy Starts From Within

One of the most overlooked elements of a brand’s social media strategy is an actionable initiative to engage and encourage its own employees to share their pride in the company on their individual social networks. Research shows that employees are the most credible sources of information about a company, ranking ahead of news coverage and online search. Some companies have done the social media math, while others remain mysteriously mum. With Facebook alone, average users have 130 friends. Multiply that times the number of employees and you have potentially thousands or millions of trusted online conversations about your brand. The company’s intranet can become a key platform for delivering and tagging the content that gets shared by employees. Your employees are an important stakeholder group and smart Rainmakers should be doing more than just communicating with them, instead enlisting them to serve as brand ambassadors.
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