Saturday, December 10, 2011

Optimize For Mobile Screen

Most retailers don't have mobile-optimized site
Your keyword strategy for mobile search is wasted if the post-click experience is poor. With 79% of large online advertisers still not having a mobile-optimized site, consumers will vote against them with their clicks and conversions. Just think of how frustrating it is to learn after you finally get the brand site downloaded onto your smartphone, that you can only see a fraction of its content because the site is not mobile- optimized. You might start to scroll, but will surely abort after a few seconds. In fact, studies show that about 40% of consumers say they are likely to visit a competitor’s site with a better mobile experience if an Rainmaker's landing page disappoints, according to CompuWare research. More than half say they are more likely to purchase from a mobile-friendly site. For m-commerce to really take off, retailers need to start taking the mobile experience seriously enough to optimize for it. If not, their customers are likely not going to take them seriously.

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