Friday, December 16, 2011

Eye Candy For "Digitists"

It's no surprise that retail analysts are expecting holiday sales to be up sharply this year with digital marketing growing at a spectacular rate, as more social media and online platforms mature, delivering larger and more engaged digital audiences. When Twitter launched its "promoted trend" advertising property just last year, it cost Rainmakers $25,000-$30,000 per day to promote their brand on the 140-character tweet platform. Today, Twitter can demand $120,000 per day for a promoted trend placement. Overall, brands will spend nearly $50 billion on online ads in the U.S. by 2015, according to a recent survey by ZenithOptimedia, with online video ads commanding the most dramatic growth. That's a lot of eye candy for "digitists" on computers, tablets and smartphones.

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