Monday, December 19, 2011

More "Apping" Than Surfing

As you surf online this holiday during your shortened work week, consider that the average smartphone user now spends more time in mobile applications per day than the average Internet user like you spends online. And with 1 million smartphones activated daily, mobile marketing is gaining on traditional online platforms because of advanced browsers, faster network speeds and apps that can be downloaded on any type of mobile operating system. Today, more than 28 percent of all mobile phone users own smartphones and they spend more than four minutes on each app session. That also explains why there are now more than 4 ads shown per app. Rainmakers know it's all about the mobile apps.

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