Showing posts with label SAP. Show all posts
Showing posts with label SAP. Show all posts

Wednesday, May 9, 2012

Webinars Rock The B2B Social Strategy

Webinars have proved to be a great content option for digital marketers, offering a fantastic opportunity to generate product awareness to many potential customers in a cost-effective manner. Properly tagged and archived webinars can also contribute to increased search engine optimization efforts for your brand. But in order for webinars to play a vital role in the B2B digital owned media strategy, they must be substantive and presented professionally. We can learn from the experience Rainmakers at global brand SAP had recently. As a business known for its analytics applications, SAP has more than 170,000 customers and more than two million members in its internal social network called the SAP Community Network (SCN). As a way to leverage their community network, SAP created a series of webinars to
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