Hot Wheels and Air Jordan Retros

We know that a record number of consumers shopped via their smartphones this Black Friday, but what did they buy? eBay Mobile shopper data revealed some interesting purchase information. The most popular categories may not be too surprising, but the actual top selling items within same might raise an eyebrow or two. In the clothing, shoes and accessories category, mobile shoppers snatched up Nike Air Jordan 3 Retro shoes, Toms Classic shoes and Coach Signature Satchels. The electronics category headliner was of course, iPhone accessories, with Barnes & Noble Nook Color e-readers and PanDigital Novel Multimedia e-readers. Finally, the most intriguing purchases were made in the hobbies and toys category, where mobile shoppers, who probably contributed to the 27 percent of self shopping this year, sprung for the Hot Wheels 1970 Chevrolet Camaro 1:50 Diecast Car, Lost Mini Rocker Crawler RTR radio controlled truck and the Redcat racing rockslide RS10 radio controlled truck. Still think online shopping is mostly a female consumer activity ?