Tuesday, November 29, 2011

Going Mobile On Black Friday

Not everyone risked getting trampled or pepper sprayed to be the first to get through the doors after midnight on Black Friday. In fact an increasing number of consumers are going mobile on their Black Friday shopping, choosing instead to make their purchases while sipping a latte or perusing their favorite e-magazine. PayPal saw a whopping 516 percent increase in global mobile payment volume this Black Friday compared to last year. According to the virtual payment company, mobile payment volume more than doubled (148 percent) compared to an average Friday and saw a 371 percent increase in the total number of mobile customers on Black Friday, with peak sales between 4 and 5 p.m. EST. Shoppers in New York, Houston, Miami, Los Angeles and Chicago made the most mobile purchases through PayPal, leading the purchase of more than two and half times as many items this year.

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