Wednesday, November 17, 2010

Chasing Online Holiday Shoppers


Some experts predict that online Holiday sales this November and December will be higher than last season. eMarketer is predicting a 14.3% increase over the same period last year. If they're right, this season’s growth will push annual ecommerce sales to $162.4 billion for full-year 2010, giving online Holiday shopping a 23.7% share of all online sales. So with November and December as the most important months of the year for online retailers, digital marketers who leverage social media networks have an opportunity to provide a rich array of product selections, complementing product accessories and intensify their analytical processes to understand what consumer who come to their sites are looking at. Online retailers with product-selection guides, easy return policies, and friendly and accessible customer service representatives put digital shoppers at ease and can turn them into lifelong online customers.

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