In addition, here are a few more of Adobe's stats that should interest not only marketers but shoppers too.
- Online prices will hit rock bottom on Thanksgiving, lower than during any other 24-hour period in the holiday season. The average discount will be 24 percent.
- Sales in November and December are expected to account for roughly 27 percent of the total U.S. annual online sales.
- There will be five times as many out-of-stock messages on Cyber Monday compared to previous years.
According to Adobe's survey of more than 400 U.S. consumers, 25 percent of them will consult social media before buying gift, while 40 percent of 18- to 34-year-olds are likely to use social networks for gift ideas.