Video Content- King For Businesses Too!

The rising popularity of online video as a preferred medium for receiving key content is not a trend lost among B2B executives. More than 80 percent of senior executives have watched more online video in 2015 than they did last year and 75 percent of executives are watching business-related videos on a weekly basis according to a recent Brainshark business survey. One of the key pieces of feedback in the survey was that more than 59 percent of executives would rather watch a video than read an article.

That's not surprising because today’s technology has made the creation and delivery of video easier than ever, allowing more companies to create compelling content at lower costs with higher ROI. Combine that with the rapid popularity of social media sharing and the universal use of mobile devices, and it’s clear why more businesses are leveraging video to increase brand awareness

and attract new customers.   

So all B2B marketers should take note and understand how they can increase their effectiveness in online lead generation by incorporating video content as a top digital marketing strategy. Your video content will generally fall into four classifications:

Online Video Content Gaining Popularity Among Executives

• Videos providing a general overview of your business and its offerings

• Videos focusing on specific products, services and recent updates

• Product-focused videos with messaging geared toward specific verticals and markets for targeted campaigns

• Product demonstrations