Thursday, April 26, 2012

Is Your Business Pinterest Material?

There's a great deal of excitement around getting accepted into the new imagery social network called Pinterest and it's tempting for Rainmakers to want to be where everyone else is going. Many brands — including retailers, hospitality providers and consumer packaged goods — have found a place on Pinterest. However, the social platform has a policy about keeping the platform a marketing-free content zone. So leveraging Pinterest has to be a well-planned initiative for businesses, carefully selecting the type of content to post. And there should be an end game strategy. Thus far, those brands catering to mature female consumers with unique, visually-stimulating images have had the greatest success. If you're just getting started or have limited resources, understand that curating beautiful images can be a full-time job. Intuit published a great infographic to help businesses figure out if Pinterest is right for them. If you're thinking about your business joining Pinterest, follow this guide to help decide whether it’s the right decision for you.

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