Thursday, October 7, 2010

"Old McDonald Had A Farm"

Today only, those who click on McDonald's FarmVille farm will be rewarded with virtual goodies. With more than 18 million people playing the wildly popular Farmville social media game, one of the world's most popular brands has decided to set up a virtual branded farm that gamers can click on during a 24-hour period to receive incentives. McDonald's savvy digital marketing effort to reach the Facebook generation is the game's first branded farm sponsorship. McDonald's tie-in with FarmVille began at 12:01 a.m. ET Thursday, October 7 and runs through the entire day ending at 11:59 p.m. ET. The lure for the game's players are virtual prizes gamers cherish. Players who click on the McDonald's branded farm will be rewarded with two virtual goodies, including a McDonald's-branded hot air balloon to place on their own virtual farms. Rainmakers at Mickey D want to reach younger consumers more effectively and establish a greater loyalty to their fast food brand and the Farmville tie-in is just a part of its broader social media plan. For FarmVille - whose parent company, Zynga, is one of the world's largest digital game companies — the Micky D tie in gives it instant, global credibility for a brand that was launched just one year ago.

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