Monday, July 19, 2010

Barbie Promotion Demonstrates Marketers' Commitment To Geo-Targeting

Reaching consumers who are mobile involves a commitment to geo-targeting, but it's not enough to know how to reach them. The real key for digital rainmakers is to know how to best engage them, lead them to purchase product. This video shows how Mattel cleverly used the iconic Barbie brand to engage its customers on the popular application Foursquare.

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