Dunkin' Donuts added Twitter platform to its Halloween-themed marketing promotion tactics this year by leveraging the Halloween tradition of
pumpkin carving. Along with its Halloween ads and themed donuts, the doughnut chain asked Twitter followers to submit their most creative carvings using the hash tag
#carveDD for a chance at winning a large supply of munchins and coffee to last through the winter. The entries are judged on originality/creativity, overall appeal, and level of difficulty. Judging by its followers' enthusiasm, many believe it's going to be a long cold winter season.
