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Tuesday, February 18, 2014

Making Customers Brand Ambassadors

The spirits giant Pernod Ricard is beta-testing a social network for bar tenders and introducing an Absolute-branded website which shows videos on how to make as many as 3,500 cocktails.  Those are the moves you'd expect from an industry leader efficiently leveraging the digital marketing space. However, it's their breakout, creative drive to develop the "world's first Internet-enabled t-shirt" that has intrigued many marketers.  The project, developed in partnership with wearable tech makers Switch, is testing a washable, digital t-shirt in 20 markets in the coming months that lets wearers display personalized and animated messages in real-time. The t-shirt OS 2.0 initiative builds on a campaign the brand ran in 2012, which was billed as the “world’s first Internet-enabled t-shirt”. Interesting move by Pernod Ricard. Imagine converting your customers into brand ambassador "walkers".




Thursday, January 30, 2014

Earned User Content = Marketing Ammo

User generated content is word of mouth king for marketers

Rainmakers know that great content is a key component to any digital marketing initiative, but when that content is user generated, its value multiplies. The travel sector is by nature a social segment as people always want to tell others what a great time they had visiting a destination or how their expectations were not met by the experience. Sites like Tripadvisor understand the value of earned media in the form of reviews so they support a campaign to recognize its most loyal reviewers and community members. The initiative showcases Tripadvisor’s star reviewers and their reviews. Great way to engage users and build credible content. Can't wait to read about all the Super Bowl experiences in New Jersey and New York City!
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