Optimize For Mobile Screen

Most retailers don't have mobile-optimized site

Your keyword strategy for mobile search is wasted if the post-click experience is poor. With 79% of large online advertisers still not having a mobile-optimized site, consumers will vote against them with their clicks and conversions. Just think of how frustrating it is to learn after you finally get the brand site downloaded onto your smartphone, that you can only see a fraction of its content because the site is not mobile- optimized. You might start to scroll, but will surely abort after a few seconds. In fact, studies show that about 40% of consumers say they are likely to visit a competitor’s site with a better mobile experience if an Rainmaker's landing page disappoints, according to CompuWare research. More than half say they are more likely to purchase from a mobile-friendly site. For m-commerce to really take off, retailers need to start taking the mobile experience seriously enough to optimize for it. If not, their customers are likely not going to take them seriously.

A Mobile Search Frenzy Holiday

As consumers begin to gear up for the holiday shopping season, they will be out and about clicking on mobile search results more than ever and Rainmakers are adjusting their holiday marketing expenditures accordingly. A Performics survey estimates that mobile paid-search clicks will reach 17.3% of all search clicks in December 2011, up from Google's estimate of 9.5% in the year-ago month. And we've already seen how Tablets have impacted mobile paid search this year as they've accounted for 35.8% of all mobile search in September. The good news for Rainmakers is that average mobile clicks are still about 53% less expensive than computer clicks. Rainmakers should consider this as the holidays approach. They should also consider that there isn't much hope for mobile search results that don’t fall on the first screen, so you need to bid on that top spot on smartphones when it comes to critical keywords.