Top 2011 Social Media Developments

In 2011 there were many significant developments in the social media raindance and that led to greater adoption of raindance marketing by major brands. We saw brands more aggressively incorporating social media extensions into their traditional marketing mix in an effort to stimulate consumer feedback and pursue direct customer relationship building. While social media activations used to be primarily used to drive consumers to a digital brand presence after strategic planning was done, we're now seeing more brands brainstorm around potential ideas that could live on social networks. This was definitely the year that many brands unveiled their apprehensions about social media and began exploring ways to be most effective in the use of so many social media tools. Here are five key developments I feel significantly impacted the social media raindance this year: