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Showing posts with label SEM. Show all posts
Showing posts with label SEM. Show all posts

Tuesday, February 14, 2012

Smart Rainmakers Data Crunch

MLB General Managers use key KPIs to determine value of their playersFresh off an exciting Super Bowl, Major League Baseball pitchers and catchers are set to report to their team's Spring Training camps in just two weeks. But "Moneyball" style MLB General Managers have been crunching data for months to determine who really are the players with the most value. Oscar-nominated actor Brad Pitt's portrayal of Oakland As GM Billy Beane illustrated the baseball executive's obsessive commitment to a new "radical" key performance indicator (KPI) called on base percentage (OBP). Beane and his Harvard economics assistant figured out that high OBP closely mirrored team wins and committed themselves to letting their system work over time. So far, the World Series title has eluded him, but Beane’s system has delivered the fifth best record in the major leagues since 1998 and many teams have adopted his analytical approach to the game. Beane recently extolled the virtues of using data and analytics to a room full of search marketers.
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