Wednesday, July 1, 2015

Loyalty Goes Social in Travel

The travel industry has begun to effectively leverage the many facets of Social Media and its applications to their core business. In many cases, social media has completely changed the way travel brands are rewarding consumers for their loyalty. For example, Jet Blue’s Go Places app, rewards customers for checking-in at Jet Blue Terminals using Facebook Places. Customers unlock official badges and reward points for real rewards. Tripadvisor recognizes its most loyal reviewers and community members by featuring them in its Tripadvisor’s star reviewers and their reviews / forum posts. 

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