Friday, July 30, 2010

Social Listening

The next time you spend that much needed weekend away at a resort, beach cottage or country inn, don't forget to document your experience with a written review on the hotel's website. Hotels are especially sensitive to user comments and they monitor comments regularly. In fact, the lodging industry is one of the most proactive sectors when it comes to investing in online marketing and social media programs. Since they consider online marketing as their best return on marketing investment, they pay particular interest to what their customers are saying about their experiences while staying at their lodging facilities. Thus, never underestimate the power of your personal feedback, especially with the growing influence of today's social media networks.

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