Thursday, July 22, 2010

The Mobile Box Office

So if marketers know where you are because you're using applications like Foursquare, they can custom target messages and incentives like coupons or ticket purchase offers. Like mobile coupons, mobile tickets - for movies, events and even transportation - is a relatively new technology that holds significant potential for marketers. A study by Juniper Research called "Mobile Commerce Strategies", shows that mobile ticketing transactions are forecast to exceed $100 billion by 2012. That means it will double in just two years, making it one of the main factors driving the growth of mobile commerce.
The ESPN Example
One recent example is the partnership by ESPN and StubHub to introduce a mobile ticketing application that will allow fans to buy tickets directly from their mobile phone. Called the StubHub Mobile Ticketing Center, the application will be available through both the ESPN ScoreCenter App and the ESPN Mobile Web.
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